Jenessa Connor
I partner with media outlets, corporations, business leaders, and entertainers to create compelling stories and content, develop brand identities, grow audiences, and promote services.
What I Do
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Writing and Editing
As a NASM-certified personal trainer and Precision Nutrition Level-1 coach, I specialize in writing and editing articles that unpack health trends and complex nutrition and exercise topics in a way that’s both informative and accessible. I’ve contributed expert interviews, training guides, news stories, and product reviews to publications including Runner’s World, LIVESTRONG, Bicycling, Backpacker, Men’s Journal, SHAPE, and Oxygen.
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Marketing and Copywriting
Drawing from my background in brand marketing, I partner with businesses and organizations to develop game-changing campaigns, communication strategies, and online identities. I’ve worked with marketing and sales teams at the conceptual stage of projects, offering guidance and feedback. And, I’ve played a more focused role, editing product descriptions, drafting web copy, and writing SEO-based articles for corporate blogs.
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Ghostwriting
When a business leader, health professional, or fitness influencer is too busy doing their innovative work to write about it, they come to me. Through a collaborative process, I tell their story. I may be the one putting paper to pen, but it’s their voice and personality that resonates with their audience.
About Me
In 2014, after 12 years of building a career in marketing leadership, I made the switch to freelance writing. From the outside, the transition seemed abrupt. I had no portfolio or editorial contacts, and I’d never had a job title that was anything close to “writer.” But I’d realized that I’d always gravitated to the writing and editing tasks in every marketing position I'd held. I sought out storytelling opportunities and found that I was most satisfied when drafting a creative brief, script, or blog post.
I wanted to be a writer.
A byline in one small publication led to another, and soon I was pitching, writing, and editing for a growing roster of clients. Drawing from my personal interest in exercise, I carved a niche in the health and fitness space and pursued a personal training certification from the National Academy of Sports Medicine and a coaching certification from Precision Nutrition.
In addition to my editorial work, I’ve partnered with companies on high-stakes brand-building initiatives, communication strategies, and copywriting projects.
Regardless of the context, I love producing engaging copy that sparks a connection with the reader, inspiring them to think differently, take action, or keep reading.
Drop Me a Note
Questions about my work? Interested in collaborating? I’d love to hear from you.