ICYMI – Week of January 18, 2016

I like ALL of my clients and editors. (Getting to choose who I work with is one of my favorite things about working for myself.) But, OfficeNinjas is among my favorites. When I went freelance, they were one of the first companies to hire me, and they certainly set the bar with their entrepreneurial energy (it’s contagious!), attention to detail and passion for quality. Plus, they’re just nice. In my book, niceness counts. A LOT.

One of the first big projects we worked on together was Admin Week, a week-long celebration for executive assistants, receptionists, operations managers, and other admin pros  (a.k.a. “Office Ninjas”). We worked together to shape and brand the campaign elements, and I generated oodles of online content. Setting the groundwork for Admin Week was tons of work, but we cranked and pulled it off.

It’s always a thrill to see your words and ideas come to life, but it’s truly validating to see a campaign return for a second year.

Credit: OfficeNinjas.com

Also cool? Reading the comments on the blog post announcing Admin Week’s return. Admins’ work often goes unnoticed and unappreciated, which makes a campaign just for them that much more meaningful.

If you’re an administrative professional, I strongly encourage you to subscribe to the OfficeNinjas’ newsletter and follow them on Facebook and Twitter!

I’m Dangerous

For years I joked that PhotoShop should come with some kind of aptitude test or breathalyzer-type app that measures a person’s visual taste level before granting them access. As a marketing person/brand manager, I’ve encountered so many well-intentioned individuals that know just enough about the design program to be dangerous.

I’m thrilled to announce that I have joined the ranks of those folks.


dangerousGlorious, right?

I recently enrolled in a 3-course web design “blueprint” with Skillcrush, the online learning platform, and so far it’s been a really great experience. I’m one course in and have picked up some basic UX and design skills (hence my original artwork). This week we’ll get into html and css (I know a bit of both but hope to step up my game).

The final project is an online portfolio for yours truly, which means I’ve had to create things like user personas, mood boards, and style guidelines…for myself. This is weird and sometimes feels like self-administered therapy or something. I’ve done these exercises before, but always for other companies or brands. I am trying to be as thorough and pragmatic as I’d be with any other client. But, I’m not going to lie, choosing your personal color palette and determining your market differentiators can start to feel like that scene in Being John Malkovich where John Malkovich tries his own hand at being John Malkovich.

I’ll keep you posted, friends…